Episode 4: Max Azria International Fashion Icon Keeps it Simple

In this episode, Joyce Azria speaks ‘Success Redesigned’ with the one and only Max Azria aka DAD! That’s right, Joyce’s father invented the contemporary womenswear business in the late 80’s with his power brand BCBG Max Azria and within 25 years ran over 25 apparel brands.

Azria was the Founder and CEO of BCBG Max Azria Group for over two decades and in 2016, Max exited his roots in fashion and is currently the CEO of Zapplight and Azria Home. Four decades ago, Max Azria came to the U.S. with a dream: to make runway fashion accessible to everyone. After revolutionizing the fashion industry, Max is doing it again. This time, turning his vision even closer to home, making stylish, modern, attainable homes for a new generation.

With Azria Home, Max brings his visionary lens of fashion to architecture and home design, creating spaces that define the ease of casual, contemporary living.

What we didn’t talk about – Did you know?
• Max was born in Tunisia and moved to France at age 13 after dropping out of elementary school. He sold candied peanuts to earn a living while being a theatre actor.
• He’s a believer – yes, he asks everyone their sign and loves to be home every Friday night to host his Shabbat dinner party.
• He doesn’t drink enough water and loves Diet Coke.

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